Green Consumerism?

Technological advances in the environmental field have trickled down from the realm of high science into the everyday world of the consumer. These environmental inventions and innovations, such as hybrid cars, biofuels, and energy saving appliances, have attained messianic status, saving Americans from environmental damnation. This article from the New York Times examines this notion and concludes more optimistically, by discovering that most consumers (in a survey) were aware that they could not solve the problem of pollution and climate change by buying things.